In a digital world flooded with AI-generated videos, reposted memes, and recycled reels, Meta The rules of the game are changing, and creators who rely on reposting or AI-generated content may find themselves on the wrong side of Facebook’s latest update. In an aggressive move to protect content originality, Meta is cracking down on what it calls “unoriginal” content. At the heart of this shift is a tightening of Facebook monetization policies—making it harder than ever to profit off recycled material.
This isn’t just a policy refresh—it’s a strategic change that’s already impacting millions of accounts.
Meta’s New Approach to Facebook Monetization
Meta has begun enforcing stricter standards across the platform, particularly targeting pages that consistently post content with little to no original input. Under these new guidelines:
- Accounts reposting duplicate videos, images, or text may lose access to Facebook monetization programs.
- Offending posts will have their distribution reduced, meaning fewer people will see them in their feeds.
- A new experimental feature will link duplicate content back to the original source, ensuring credit goes where it’s due.
So far in 2025, Meta has already:
- Removed over 10 million impersonation accounts, and
- Penalized 500,000 spammy or fake engagement profiles.
The company says its goal is to support creators who produce authentic, original content—not those cutting corners.
AI Content and the Rise of “Slop”
While Meta hasn’t explicitly banned AI-generated content, the writing is on the wall. Low-quality, mass-produced videos stitched together by AI tools—sometimes referred to as “AI slop”—are facing increasing scrutiny. Creators are encouraged to move away from lazy, stitched-together clips and toward storytelling that offers unique value.
To keep access to Facebook monetization, creators must demonstrate that their content isn’t just algorithmically assembled, but meaningfully crafted.
Creators Demand Balance
Meta’s efforts to improve content quality come at a cost. The company is already under fire for overusing automated moderation tools that often flag content incorrectly. A petition with nearly 30,000 signatures is calling on Meta to implement human review systems, especially for monetization and account bans.
To address confusion, Meta is enhancing its Professional Dashboard. Creators can now access post-level insights to understand how their content is evaluated and whether it’s at risk of distribution or monetization penalties.
What Should Creators Do Now?
This policy shift is a turning point. If your page relies on reposting content from others—whether it’s TikToks, memes, or AI-generated slideshows—it’s time to rethink your strategy. To stay eligible for Facebook monetization, focus on:
- Creating unique, voice-driven content.
- Offering commentary or reactions that add new context.
- Avoiding direct reposts without transformation.
- Editing automated captions for clarity and personalization.
The Future of Facebook Monetization
Meta’s move may be controversial, but it reflects a larger shift across social platforms: originality is now the currency of visibility and earnings. YouTube has already implemented similar changes, and others will likely follow.
As these rules evolve, creators who adapt early will have the best chance at sustained visibility—and income—on Facebook.
