Amazon has made a bold move ahead of Prime Day 2025. Amazon influencer commissions are now doubled across several high-earning product categories. For content creators in the Amazon Associates program, this opens the door to significant income growth.
This isn’t just another seasonal campaign. It’s a chance to earn more with well-timed and targeted content.
Why Amazon Influencer Commissions Are Spiking
Amazon isn’t raising commission rates just to be generous — this is a calculated play to harness the reach of content creators to drive Prime Day conversions. Prime Day, traditionally a two-day sale, has now been extended to four full days, running from July 1 to July 20, 2025.
During this period, influencers using personalized affiliate links will earn higher commissions than usual, with some categories seeing a 100% increase in payout.
Commission Rates You Can’t Ignore
So what’s really on offer? Influencers in the Amazon Associates program will see commission rates climb as high as double the standard percentages in over a dozen product categories.
Here’s a taste of the changes:
- Beauty, grooming, industrial supplies, and hand tools: jumping from 3% to 6%
- Jewelry: up from 4% to 8%
- Premium beauty products: now 12.5% (up from 10%)
- Toys and games: increased from 3% to 5%
These aren’t minor bumps — they’re serious jumps that can dramatically improve affiliate earnings, especially if creators are strategic about their product choices.
Why Amazon Is Doing This — And What It Means
Amazon knows Prime Day isn’t just about low prices anymore — it’s about influence. With social commerce thriving, shoppers are increasingly turning to creators for recommendations, tutorials, and honest reviews.
By sweetening the deal for influencers, Amazon is making a clear statement: creators are an essential part of its customer acquisition strategy.
But it’s not just about commissions. Amazon has layered on bonus incentives, bounties, and even gift cards, rewarding influencers who go the extra mile in producing quality content.
How to Capitalize on the New Amazon Influencer Commissions
If you’re an influencer or a niche content creator, this is the time to double your efforts — not just your commission rate.
Here’s what savvy creators are doing to win:
- Plan high-conversion content early: Tutorials, top-10 lists, “best Prime Day deals” roundups, and problem-solving reviews.
- Double down on visuals: Engaging thumbnails, product demonstrations, and slick Instagram Reels or TikToks make a difference.
- Track trending products: Focus on high-performing categories where commissions are elevated.
- Create urgency: Leverage the four-day sale window but tease content in the days leading up to it.
Final Thought: Prime Day Is No Longer Just for Shoppers
For influencers, Prime Day is now a content goldmine. With elevated commissions, a longer campaign window, and multiple incentive layers, Amazon is rewriting the rules of affiliate marketing — and those ready to play smart will win big.
If you’ve ever underestimated the power of Prime Day from a creator’s perspective, this is the year to take it seriously.
Your audience is ready. Amazon is ready. Are you?
